Ernest Escaler was recently featured by Tatler Philippines as one of the most influential People in the F&B industry for 2021. Find out more about the Gourmet Farms Founder, Chairman, and CEO:
“In the early Eighties, I decided to try and convince local consumers to shift from instant coffee to freshly brewed with our roasted beans under the label Gourmet Coffee,” Ernest Escaler recalls. At the time, most roasted and ground products in the Philippines were imported from abroad, ironic because the country grows coffee.
Years later, Escaler decided to convert a two-hectare orchid farm in Silang, Cavite into an organic vegetable farm now known as Gourmet Farms. Not long after, he opened Gourmet Café at the farm, which soon drew visitors by hordes, mostly coming from Metro Manila. “There were very long lines of customers waiting to be seated.”
Escaler finds happiness in seeing workers gladly serving loyal customers a fresh cup every single day. Even amid challenging times, he developed products such as pre-cooked meals, natural herbal teas and ginger extracts, all delivered to customers’ doorsteps. He advises young chefs and restaurant owners to be passionate in knowing their clients and serving them what they need. “We have recently marked our 40th year in the business. We have not resorted to advertising and rarely done promotions. We owe our success to our good products and a passionate team which produces them,” he says.
Above all, Escaler humbly believes that he owes his success to a higher being. “Of course, we also thank the Almighty for steering us through our life.”